A webinar doesn’t have to look like a webinar.

The problem with most webinars

A typical corporate webinar is a presentation with a camera on. One presenter, 60 slides, a chat box nobody uses, and a poll inserted at minute 35 to wake people up. Attendance drops from the second week. People multitask from the first.

It’s not the technology’s fault. It’s the design. Webinars are usually designed as slideshows — then delivered live. But live learning has its own logic: shorter sequences, more interaction, moments of genuine surprise, reasons to stay present. That’s a different design problem, and it needs a different answer.

What we design for live sessions

We design webinars as experiences, not presentations. That means:

• A session script that reads like a conversation, not a monologue
• A presenter deck that supports the speaker rather than replacing them
• Live poll sequences that reveal something, not just fill time
• Breakout room exercises with clear briefs and debrief structure
• Chat prompts and questions built into the flow, not improvised
• Interactive activities that work on any platform
• Participant materials to take away and use

Platforms we design for

We design for whatever platform your organisation uses. Zoom, Microsoft Teams, Webex, Adobe Connect, Google Meet — the principles are the same, but the interaction mechanics differ. We account for that.

We can also design for hybrid sessions, where some participants are in a room and others are joining remotely. This is one of the harder design challenges in corporate learning right now, and we’ve worked through it.

The formats we design for webinars

Compliance and mandatory learning

Anti-bribery updates. Policy changes. Regulatory briefings. These are the hardest sessions to make engaging — because attendance is compulsory and the content is often dry. We’ve made them work. The trick is usually the scenario design: put people in a situation before you explain the rule, and they care about the rule.

Onboarding and process rollouts

Introducing a new system, standard, or way of working. These sessions need to land content accurately while keeping people with you. We design the pacing, the check-ins, and the handover to self-service resources.

Leadership and team development

Sessions where the interaction is the learning. Breakout discussions, case-based decisions, peer coaching structures. We design the scaffolding that makes the conversation productive.

How it works with a facilitator or presenter

We often work with clients who have internal subject matter experts presenting rather than a professional trainer. We design for that. A good session script takes an expert who knows their stuff but has never run a webinar and gives them a structure that carries the session.

We also offer run-throughs and presenter preparation as part of the project, if that’s useful.